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Floral foam is a material used by florists and hobbyists to create arrangements by providing a base to hold stems and support hydration for fresh flowers. It comes in both wet and dry types: wet foam absorbs and holds water for fresh flowers, while dry foam is used for artificial or dried arrangements and can be cut to any shape. The foam helps extend the life of fresh flowers by keeping them hydrated and can be used in various shapes and containers for DIY projects, events, and home decor.